Thursday 19 April 2012

New Media

The mainstream media is a concentrated platform where editors only deliver what they want the public to consume but the social media is unlimited and unrestricted. It is not regulated and allows the public to contribute in the news distribution process. New technologies have created a wide space of disseminating information.

The new media provides ordinary people with more and convenient ways of consuming news. People no longer buy newspaper as they used to or wait for the daily prime-time bulletin on TV. They don’t want news on fixed times hence they expect updates every now and then. The public also wants broader selections of topics and social sites have made this a whole lot easier.

Technological developments, especially mobile technology, have empowered individuals. They have bridged the digital-gap and make news more easily accessible.


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